I recently saw the debut of Microsoft’s new $300 millions ad campaign to counter those “I’m a Mac ads”, and I have to say, I’m confused. I’d always thought that Bill would make a great pitchman, like what Dave Thomas did for Wendy’s. Although, Bill had a reputation, over the years, of being a tyrant, his public image seems to be that of a lovable nerd.

So, here’s ad # 1

After watching it, I thought it felt disjointed. Perhaps it’ll make more sense as part of a series. Although, that’s never something you’d want to say for a debut to anything. But what I noticed was Bills quick, short lines. I fired up Excel and plopped in the transcript.

Bill had 1.9 words per line. That’s autism territory.

Come on ad people, let Bill talk.